{"product_id":"purpose-50-extrait-de-parfum-amouage","title":"Purpose 50 Extrait de Parfum","description":"\u003cp class=\"MsoNormal\"\u003eAn unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one’s roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent. Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord – lending the whole a unique, creamy-woody earthiness – as well as a Vanillin note, which creates a more intimate bond with the wearer’s skin. Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul , its endless patience and its timeless wisdom.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes Purpose 50 an \"Exceptional Extrait\"?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUsually, a higher perfume oil concentration means an increased performance of the fragrance (particularly longer-lasting scent), but the impact of oil concentration is much more complex and varies depending on each formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eEau de Cologne (EDC) 3% - 10% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eEau de Toilette (EDT) 5% - 15% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eEau de Parfum (EDP) 15% - 20% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eParfum \/ Extrait 20% - 30% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan\u003eAmouage Purpose 50 - 50% exceptional oils\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e50% oil concentration, 4 weeks ageing: 2 weeks maceration, 2 weeks maturation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA fragrance is usually a mix of a concentrate (containing fragrant oils) and an alcoholic base. Some fragrances can also contain a bit of water and additives like liquid UV filters, stabilizers, or colourants. Therefore, fragrances with a higher fragrance concentration contain more perfume oils and less alcohol, and vice-versa.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"multicolumn-list contains-content-container grid grid--1-col-tablet-down grid--3-col-desktop\" id=\"Slider-template--20989753884964__85f51b01-6712-4439-85a5-5dbb8ed1d160\" role=\"list\"\u003e\n\u003cli id=\"Slide-template--20989753884964__85f51b01-6712-4439-85a5-5dbb8ed1d160-1\" class=\"multicolumn-list__item grid__item scroll-trigger animate--slide-in\" data-cascade=\"\"\u003e\n\u003cdiv class=\"multicolumn-card multicolumn-card-content content-container\"\u003e\n\u003cdiv class=\"multicolumn-card__info\"\u003e\n\u003ch3 class=\"inline-richtext am-perfume-note__content-heading\"\u003eTop Notes\u003c\/h3\u003e\n\u003cdiv class=\"rte am-perfume-note__content-text\"\u003e\n\u003cp\u003eBergamot, Pink Pepper, Frankincense, Pimento Berry\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"Slide-template--20989753884964__85f51b01-6712-4439-85a5-5dbb8ed1d160-2\" class=\"multicolumn-list__item grid__item scroll-trigger animate--slide-in\" data-cascade=\"\"\u003e\n\u003cdiv class=\"multicolumn-card multicolumn-card-content content-container\"\u003e\n\u003cdiv class=\"multicolumn-card__image-wrapper am-perfume-note__image-container multicolumn-card__image-wrapper--third-width multicolumn-card-spacing\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"multicolumn-card__info\"\u003e\n\u003ch3 class=\"inline-richtext am-perfume-note__content-heading\"\u003eHeart Notes\u003c\/h3\u003e\n\u003cdiv class=\"rte am-perfume-note__content-text\"\u003e\n\u003cp\u003eRose, Sand Vetiver, Sandalwood, Papyrus\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"Slide-template--20989753884964__85f51b01-6712-4439-85a5-5dbb8ed1d160-3\" class=\"multicolumn-list__item grid__item scroll-trigger animate--slide-in\" data-cascade=\"\"\u003e\n\u003cdiv class=\"multicolumn-card multicolumn-card-content content-container\"\u003e\n\u003cdiv class=\"multicolumn-card__image-wrapper am-perfume-note__image-container multicolumn-card__image-wrapper--third-width multicolumn-card-spacing\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"multicolumn-card__info\"\u003e\n\u003ch3 class=\"inline-richtext am-perfume-note__content-heading\"\u003eBase Notes\u003c\/h3\u003e\n\u003cdiv class=\"rte am-perfume-note__content-text\"\u003e\n\u003cp\u003eSaffron, Suede, Mystikal, Akigalawood, Vanilla\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Amouage","offers":[{"title":"100ml","offer_id":44358363873373,"sku":"69dbfe3eb83ca","price":467.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/3259\/9645\/files\/Purpose_50.png?v=1776555165","url":"https:\/\/theperfumedirectory.com\/products\/purpose-50-extrait-de-parfum-amouage","provider":"The Perfume Directory","version":"1.0","type":"link"}